Best Platforms to Resell Sneakers in 2026 (eBay vs. StockX vs. Facebook Marketplace)

You've sourced your inventory. You've cleaned up the pairs and taken your photos. Now comes the question that can make or break your profit margins: where do you actually sell these things?

The platform you choose matters more than most resellers realize. Different platforms attract different buyers, charge different fees, and work better for different types of sneakers. A pair that flies on eBay might sit on StockX. A shoe that moves in a Facebook group in minutes might take weeks to sell on Poshmark. Getting this right from the start can mean the difference between a reselling side hustle that pays and one that barely breaks even.

In this guide, we're breaking down the best platforms to resell sneakers in 2026 — what each one does well, what it costs you, and how to decide where to list based on what you have in your inventory.

Why Your Platform Choice Affects Your Profit

Before we get into the platforms themselves, let's talk about why this decision matters so much.

Every platform takes a cut of your sale. Those fees range from zero (local cash sales) to nearly 20% on platforms like StockX for new sellers. On a $60 sale, a 19% fee is $11.40 gone before you've even paid for shipping. Multiply that across 40 pairs from a wholesale pack and you're potentially leaving hundreds of dollars on the table simply by defaulting to the wrong platform.

Platform choice also affects how fast you sell. Some platforms have millions of active sneaker buyers. Others have smaller audiences but less competition. Some attract collectors willing to pay a premium. Others attract bargain hunters looking for the lowest price. Knowing your buyer — and knowing where they shop — is foundational to a good reselling strategy.

Smart resellers in 2026 don't put all their inventory on one platform. They split it strategically based on what each pair is worth and where it's most likely to sell quickly at the best price.

eBay: The Workhorse of Sneaker Reselling

eBay is the most versatile sneaker resale platform available, and for most resellers — especially those buying wholesale and selling volume — it's the anchor of their business.

• Who it's best for: Resellers selling a mix of brands, conditions, and price points. eBay works for nearly every category of sneaker, from used Nikes and worn Adidas to vintage finds and everyday athletic shoes.
• How it works: You list your sneakers with photos, a description, and a price. You can sell at a fixed price or via auction. Buyers can also make offers, which eBay facilitates through its Best Offer feature.
• Fees: eBay charges a final value fee of approximately 10-13% depending on your seller level and category. New sellers may pay slightly higher until they build a transaction history. There's no listing fee for most standard listings.
• Why it works for resellers: eBay has an enormous buyer base actively searching for sneakers every day. Their Sold Listings filter is also the most reliable free pricing tool available to resellers — you can see exactly what buyers paid for any specific model over the past 90 days. This is invaluable for pricing decisions across your entire inventory.

SneakerCycle maintains an active eBay storefront, and it's one of the primary channels for moving reseller inventory at scale. If you're buying wholesale packs and flipping volume, eBay is where you build your foundation.

Best for: Used, good condition, and like-new sneakers across all brands. Works especially well for Hoka, Brooks, New Balance, Nike, and Adidas — exactly the brands you'll find in SneakerCycle's wholesale packs.

Pro tip: Enable Best Offer on all your listings and use the Send Offers feature to reach buyers who've watched your listing. This is a proven way to accelerate sales without dropping your list price publicly.

StockX: Best for High-Heat and Deadstock Sneakers

StockX operates differently from other platforms. It's not a traditional marketplace — it's more like a stock exchange for sneakers. Buyers place bids, sellers place asks, and when they match, the sale happens. Every pair sold through StockX is authenticated before it reaches the buyer.

• Who it's best for: Resellers with deadstock or near-new sneakers from high-demand brands — particularly Nike, Jordan, Adidas, and New Balance. StockX buyers are willing to pay a premium for authentication and condition guarantees.
• How it works: You list your sneakers at your asking price or choose to sell immediately at the current highest bid. StockX handles authentication — you ship to them, they verify the pair, then forward it to the buyer.
• Fees: This is where StockX gets expensive. New sellers pay up to 19% in fees (transaction fee + payment processing). As you complete more sales and reach higher seller levels, fees decrease — but even experienced sellers pay 8-9%. For lower-priced inventory, these fees can wipe out your margin.
• Why it works: StockX buyers trust the platform because of authentication. If you have quality pairs in excellent condition, you can often command higher prices here than on eBay because buyers feel more protected. There's also no negotiating — the price is the price.

Best for: Nike Dunks, Air Jordans, Yeezy (though the market has cooled), New Balance 550s and 574s, Adidas Gazelles and Sambas, and any limited-edition collaboration sneakers. Pairs that are deadstock or worn once with original box.

Not ideal for: Used inventory in fair or good condition, lower-price-point shoes where fees kill margins, or brands with less mainstream demand.

GOAT: Strong Second Option for Premium Inventory

GOAT is StockX's closest competitor and operates on a similar authentication model. The main difference is that GOAT also allows used sneakers (with proper condition grading), which makes it somewhat more flexible.

• Who it's best for: Resellers with premium, brand-name sneakers who want an alternative to StockX. GOAT tends to attract slightly different buyers and sometimes generates better prices on certain models.
• How it works: You list sneakers with condition notes. When a sale happens, you ship to GOAT for authentication. They verify and forward to the buyer.
• Fees: 9.5% seller fee plus a cash-out fee (typically around 2.9%). Less than StockX for new sellers, though it varies.

Best for: Nike, Jordan, Adidas, Hoka, On Running, and New Balance in excellent or like-new condition. Many resellers list their best pairs simultaneously on both GOAT and StockX and sell to whichever buyer bites first.

Pro tip: GOAT's used sneaker category is underutilized by many resellers. If you have pairs in very good condition but not quite deadstock, GOAT is worth testing before defaulting to eBay.

Facebook Marketplace: The Underrated Profit Maximizer

Facebook Marketplace has quietly become one of the best platforms for sneaker resellers — particularly for mid-tier inventory — because of one very powerful feature: no fees on local sales.

• Who it's best for: Resellers who want to maximize take-home profit by cutting out platform fees. Also great for resellers in metropolitan areas where buyer density is high.
• How it works: You list locally with photos and a price. Interested buyers message you through Facebook. Local sales are typically cash transactions — no shipping, no fees, no waiting. You can also offer shipping through Facebook's checkout system, which charges a 5% fee.
• Fees: Zero for local cash transactions. 5% for shipped orders.
• Why it works: When you're buying wholesale at $6-35 per pair, selling a pair locally for $30-50 cash is pure profit. No 12% going to eBay. No shipping box, packing time, or trip to the post office. Many volume resellers dedicate a portion of their inventory specifically to local Facebook sales because the math is just better.

Best for: Mid-tier Nike, Adidas, Vans, Converse, and Skechers. Everyday athletic shoes that are wearable and desirable but don't command premium prices on authenticated platforms. Also great for moving slower-selling inventory that's been sitting on eBay.

Pro tip: Join local sneaker buy/sell/trade Facebook groups in your city. These communities have active buyers who check listings daily. Posting there in addition to your general Marketplace listing significantly increases visibility.

Poshmark: Good for Casual Buyers, Pricey Fees

Poshmark built its audience around fashion reselling — clothing, bags, and accessories — but sneakers have become a significant category on the platform.

• Who it's best for: Resellers who want access to fashion-forward buyers who may not be shopping on eBay or sneaker-specific platforms. Poshmark's audience tends to lean toward casual, lifestyle-oriented footwear.
• How it works: You list items with photos and a description. Poshmark handles shipping labels once a sale happens. Buyers can make offers, and the platform encourages sellers to participate in "Posh Parties" (virtual shopping events) for more visibility.
• Fees: Flat 20% on all sales over $15. This is the highest fee structure of any major platform. On a $50 sale, you're giving Poshmark $10.

Best for: Lifestyle sneakers — Vans, Converse, Adidas Sambas, New Balance 574s, and similar styles with a fashion audience. Not ideal for athletic performance shoes or used pairs in fair condition.

When to use it: As a secondary channel for inventory that fits the platform's aesthetic. Don't make it your primary selling platform given the 20% fee.

Mercari: Easy Listing, Decent Reach

Mercari is a general resale marketplace that's grown its sneaker category significantly. It's simpler than eBay, attracts casual buyers, and has a decent audience for everyday footwear.

• Fees: 10% selling fee plus a payment processing fee.
• Best for: Everyday sneakers, kids' shoes, and casual styles at lower price points. The audience isn't sneaker-focused, but buyers are active and the listing process is fast.
• When to use it: For pairs that haven't moved on eBay after a price reduction. Mercari's audience is different enough that you sometimes find buyers there for inventory that stalled elsewhere.

Reddit (r/Sneakermarket): Zero Fees, Targeted Buyers

Reddit's sneaker buy/sell/trade community is one of the most underutilized channels for resellers. The subreddit r/Sneakermarket has an active community of sneaker-focused buyers who trust peer transactions.

• Fees: None. Transactions are direct between buyer and seller, typically via PayPal or Venmo.
• Best for: Mid-to-high-value sneakers with established demand. Buyers here are knowledgeable, so be accurate with your condition descriptions. Good pairs priced fairly move quickly.
• What to know: There's a learning curve to the community rules and transaction norms. Build a reputation by starting with lower-stakes sales. Once established, it becomes a reliable fee-free channel.

How to Build a Multi-Platform Reselling Strategy

The smartest approach to reselling in 2026 isn't picking one platform — it's building a system that routes inventory to the right platform based on what each pair is.

Here's a simple framework:

• High-value, deadstock or like-new pairs: List on StockX and GOAT simultaneously. First platform to match wins.
• Used pairs in good condition from name brands: Lead with eBay. Enable Best Offer. Cross-list to Mercari for additional exposure.
• Mid-tier, everyday styles: Split between eBay and Facebook Marketplace. Move whatever sells first.
• Slow movers: Drop to Facebook Marketplace at a reduced price, or bundle on eBay.
• Local, fast cash: Facebook groups and Marketplace for fee-free transactions.

This kind of channel strategy means your inventory is always in front of the right buyers, and you're not defaulting to one platform's fee structure when a better option exists.

Why Wholesale Sourcing Makes Your Platform Strategy Work

The reason a multi-platform strategy is viable is because your cost per pair is low enough to absorb different fee structures and still profit. When you're paying $6.25 to $35 per pair through SneakerCycle's wholesale reseller packs, you have flexibility that retail buyers simply don't have.

A reseller paying $80 retail for a Nike Dunk needs to sell it for $95+ to profit after fees — and that's a tight window. A reseller who bought that same shoe as part of a wholesale pack at $20 can sell it for $60, undercut the competition, move it faster, and still make $30+. Volume and low cost basis is what makes the math work across all these platforms.

SneakerCycle's wholesale packs give you exactly that foundation.

Free U.S. shipping on all packs. Name brands included — Nike, Adidas, Brooks, Hoka, New Balance, and more.

Final Thoughts: Sell Smarter, Not Just Harder

The resellers making real money in 2026 aren't just listing on one platform and hoping for the best. They're building systems — sourcing smart, routing inventory strategically, and keeping fees as low as possible while reaching the buyers most likely to buy.

Start with eBay as your foundation. Add Facebook Marketplace for fee-free local sales. Use StockX and GOAT for your premium pairs. Let Mercari and Poshmark catch what slips through. And always let your cost basis and the condition of each pair guide the decision.

Ready to stock your inventory with wholesale sneaker packs that give you room to profit on every platform? Check out SneakerCycle's reseller packs today and start building your multi-channel reselling business.

• Shoe Reseller Pack: 50 pairs for $400 ($8/pair) — Mixed Sizes, Brand Names, Casual, Dress & More
• Silver Reseller Pack: 40 pairs for $400 ($10/pair) — Mixed Sizes, Top Brands, Athletic & Lifestyle
• Gold Reseller Pack: 40 pairs for $640 ($16/pair) — Mixed Sizes, Top Brands, Athletic & Lifestyle
• Platinum Reseller Pack: 40 pairs for $1,000 ($25/pair) — Mixed Sizes, Top Brands, Athletic & Lifestyle

Shop Reseller Sneaker Packs

Frequently Asked Questions

Is eBay still the best place to resell sneakers?

For most resellers — especially those selling volume with mixed inventory — yes. eBay has the largest buyer base, the most flexible listing formats, and is strong across nearly all sneaker categories and price points. It's the best all-around platform for wholesale resellers.

How do I avoid losing too much money to platform fees?

Diversify your channels. Use Facebook Marketplace for local cash sales (zero fees), reserve StockX and GOAT for premium pairs where buyers expect to pay more, and use eBay for everything in between. The more you can route to lower-fee channels, the better your margins.

Can I list the same sneakers on multiple platforms at once?

Yes, and most experienced resellers do. Just make sure you have a system to delist quickly once a pair sells. Selling the same pair twice and having to cancel an order damages your seller rating.

Do I need to authenticate sneakers before selling?

On platforms like StockX and GOAT, authentication is handled by the platform. On eBay and Facebook Marketplace, buyers rely on your photos, description, and seller reputation. Being transparent and accurate in your listings is the best way to build trust and avoid disputes.